360° Event for a Pharmaceutical Leader
130 Guests, 3 Days, and 90 Years of Heritage
Intro: Creative Answer designed and delivered a three-day anniversary conference for 130 employees of Chiesi Poland, a subsidiary of the global pharmaceutical group. We created an immersive experience that bridged 90 years of company heritage with a modern vision for the future. Through our bespoke ‘PURE 90’ concept—rooted in the symbolism of white and transparency—we provided an end-to-end solution: from unique visual identity and advanced stage production to a personalised integration programme, building a profound emotional connection between the team and the brand’s values.
| Client | Chiesi Poland |
| Project | ‘PURE 90’ Anniversary Conference |
| Location | Palac i Folwark Łochów |
| Scale | 130 attendees, 3-day event |
| Scope od work | 360° Production, Logistics, Graphic Design, Event App |
| Category | AV Technology, Graphic Design Studio, 360° Event Production |
The Brief & Challegnes
The agency was entrusted with the end-to-end delivery of a three-day internal event, transforming Chiesi’s 90th anniversary into a cutting-edge experience that unified the team. The client sought a fresh, engaging concept to align their established motto, “Lead. Inspire. Change.”, with the milestone anniversary and their commitment to sustainable development (B Corp).
- Narrative Cohesion: The challenge of merging a rich corporate history with a futuristic, forward-looking message.
- Personalised Integration: The brief moved away from traditional, high-intensity team-building in favour of diverse, elective activities tailored to individual preferences.
- 360° Logistics: Comprehensive management of an off-site event, including registration, accommodation, transport, and a multi-layered educational and entertainment programme.
Execution
Creative Foundation
PURE 90 We adopted a white-themed aesthetic to symbolise purity of intent, innovation, and transparency. The spaces of Folwark Łochów were transformed into a minimalist world, dominated by futuristic scenography featuring hexagonal motifs and dynamic lighting. Every detail, from custom animations on a 12x4m LED screen to branded value installations, was meticulously aligned with the anniversary theme.
Digital First: Event App & QR Systems
We implemented advanced digital tools to ensure a VIP-standard attendee experience:
- Bespoke Event App: Used for registration, workshop selection, and real-time communication via push notifications.
- QR Code ID System: Streamlined the check-in process and added a professional, high-tech touch to the event.
- Video Production: We produced dedicated thematic films, including a 90-second historical timeline that served as the emotional centrepiece of the gala dinner.
Integration Programme: ‘Choose Your Experience’
Instead of a single, mandatory activity, we introduced a choice-based model, which resulted in 100% attendee satisfaction:
- Field Game: Based on emergency rescue scenarios.
- Fragrance Workshops: Where employees crafted their own bespoke perfumes.
- Electronic Yoga: A session accompanied by curated electronic music.
The Synergy Effect
Seamless alignment of strategy, technology, and attendee experience.
Through Creative Answer’s operational excellence, the client achieved:
- Emotional Anchoring of Values: 90 years of heritage were communicated through a modern lens, fostering a sense of pride and unity within the team.
- Measurable Engagement: 100% attendance across elective activities and glowing internal feedback, with employees citing it as the best conference in the company’s history.
- A New Event Benchmark: The ‘PURE 90’ model has become the new internal best practice for Chiesi’s corporate gatherings.
Galery
We deliver marketing campaigns and events for brands, supporting their business goals through effective actions and well-executed delivery. We combine measurable results with a high level of collaboration comfort.
