Organizing the Premiere of "Minuta Ciszy 2" for CANAL+
Can a TV series premiere become the season’s most coveted “wake”? Instead of a red carpet – obituaries; instead of fanfares – atmospheric silence.
The premiere of Minuta Ciszy 2 (A Minute of Silence) for CANAL+ is our manifesto of creativity and operational precision. As Creative Answer, we transformed Warsaw’s Kinoteka into an immersive world where 250 guests were plunged into “funeral surrealism.” We proved our ability to deliver high-complexity projects by managing 360° logistics and the meticulous details that turn an event into a legend.
- Client: CANAL+
- Project Title: “Minuta Ciszy” Season 2 Premiere
- Location: Kinoteka (Palace of Culture and Science), Warsaw
- Scale: 250+ guests (VIPs, media, creators)
- Category: Media Event / Film Premiere / Narrative Scenography
Scope of Work: 360° Production, logistics, graphic studio, AI-powered attractions
Task of the agency
The Agency’s Task
Designing a “Premium Funeral” with a Smile
The primary design objective was to translate the specific dark humor and funeral aesthetics of Minuta Ciszy 2 into the language of tangible event experiences. The challenge lay in maintaining a precise balance: creating a dark, immersive setting that intrigues and engages, while upholding the prestige of a high-profile promotional event.
In collaboration with the CANAL+ team, we developed the bold concept of a “Premium Wake.” Our goal was to design every guest touchpoint to build a real connection with the title even before the lights went down for the screening.
Key Project Challenges:
- Emotional Balance: Creating funeral-inspired scenography that intrigues and creates distance rather than depressing the guests.
- Immersion vs. Functionality: Transforming the Kinoteka space into the surreal world of the series while maintaining full logistical flow for 250 people (registration, catering, panel discussion).
- CANAL+ Standards: Executing the project under strict television production regimes, where every branding element must align with the global communication strategy and deadlines are non-negotiable.
Risk Management: Coordinating multiple non-standard vendors (funeral caricaturists, AI setups, funeral floristry) within a single, cohesive operating system (SPOC).
Execution
Creative Answer’s Production & Competencies
Realizing the premiere of Minuta Ciszy 2 required close cooperation with the CANAL+ creative department. While the client’s team was responsible for key creative decisions and providing graphic assets, our role was comprehensive execution, technical consultancy, and finalizing all processes under immense time pressure.
Narrative Scenography and World-Building
We moved away from generic solutions in favor of full guest immersion into the title’s funeral aesthetic:
- Physical Installations: We produced narrative signposts made of foam, styled as traditional obituaries.
- Sensory Immersion: The space was filled with authentic wreaths of fresh flowers, lanterns, and dedicated lighting, creating a dense, cinematic atmosphere.
- Functional Branding: We ensured consistency in every detail – from branded popcorn boxes to flags with series quotes placed in the catering.
- Full Infrastructure: Providing all furniture, tables, and a full reception build-out necessary for the professional service of 250 guests.
Innovation and AI Technology
We boosted guest engagement through non-standard touchpoints:
- AI Photo Booth: We implemented a solution generating unique graphics in the show’s aesthetic in real-time.
- Funeral Caricatures: We organized a station for an artist creating guest portraits in the form of “grave ceramics” (monidła), which became the most viral highlight of the evening.
Execution
360° Logistics and Project Management
We took full operational responsibility for this high-visibility project:
- Comprehensive Coordination with Kinoteka: Handling setup logistics, administration, and settlements.
- Timeline Execution: Preparing and executing a detailed schedule (registration, panel discussion, pre-release screening, afterparty).
Experience and Artistic Setting
- Artistic Curation: Sound design and live music (violinist performance) integrated with the event schedule to build a moody transition between reality and the world of film.
Atmosphere Building: Space styling that combined Gagarin Hall lighting with the narrative concept. We maintained a consistent theme of dark colors and floral wreaths under the slogan: “Farewell to season one – welcome to season two.”
The Result
An Event That Became a Market Benchmark
The execution for CANAL+ proved that Creative Answer is a partner capable of translating complex brand DNA into a perfectly organized event. The project received high marks for creative consistency and operational precision, becoming a highlight of the season’s media premiere calendar.
The result of our work is not only a successful premiere but, above all, a strengthened relationship with the client as the “first-choice agency” for high-complexity tasks. Minuta Ciszy 2 has become our benchmark for how Creative Answer understands modern event production: as a fusion of art, technology, and rock-solid logistical craftsmanship.
We deliver marketing campaigns and events for brands, supporting their business goals through effective actions and well-executed delivery. We combine measurable results with a high level of collaboration comfort.
