360° Event for a Pharmaceutical Leader
130 Guests, 3 Days, and 90 Years of Heritage
Intro: Creative Answer designed and delivered a three-day anniversary conference for 130 employees of Chiesi Poland, a subsidiary of the global pharmaceutical group. We created an immersive experience that bridged 90 years of company heritage with a modern vision for the future. Through our bespoke ‘PURE 90’ concept—rooted in the symbolism of white and transparency—we provided an end-to-end solution: from unique visual identity and advanced stage production to a personalised integration programme, building a profound emotional connection between the team and the brand’s values.
| Client | Chiesi Poland |
| Project | ‘PURE 90’ Anniversary Conference |
| Location | Palac i Folwark Łochów |
| Scale | 130 attendees, 3-day event |
| Scope od work | 360° Production, Logistics, Graphic Design, Event App |
| Category | AV Technology, Graphic Design Studio, 360° Event Production |
The Brief & Challegnes
The agency was entrusted with the end-to-end delivery of a three-day internal event, transforming Chiesi’s 90th anniversary into a cutting-edge experience that unified the team. The client sought a fresh, engaging concept to align their established motto, “Lead. Inspire. Change.”, with the milestone anniversary and their commitment to sustainable development (B Corp).
- Narrative Cohesion: The challenge of merging a rich corporate history with a futuristic, forward-looking message.
- Personalised Integration: The brief moved away from traditional, high-intensity team-building in favour of diverse, elective activities tailored to individual preferences.
- 360° Logistics: Comprehensive management of an off-site event, including registration, accommodation, transport, and a multi-layered educational and entertainment programme.
Execution
Creative Foundation
PURE 90 We adopted a white-themed aesthetic to symbolise purity of intent, innovation, and transparency. The spaces of Folwark Łochów were transformed into a minimalist world, dominated by futuristic scenography featuring hexagonal motifs and dynamic lighting. Every detail, from custom animations on a 12x4m LED screen to branded value installations, was meticulously aligned with the anniversary theme.
Digital First: Event App & QR Systems
We implemented advanced digital tools to ensure a VIP-standard attendee experience:
- Bespoke Event App: Used for registration, workshop selection, and real-time communication via push notifications.
- QR Code ID System: Streamlined the check-in process and added a professional, high-tech touch to the event.
- Video Production: We produced dedicated thematic films, including a 90-second historical timeline that served as the emotional centrepiece of the gala dinner.
Integration Programme: ‘Choose Your Experience’
Instead of a single, mandatory activity, we introduced a choice-based model, which resulted in 100% attendee satisfaction:
- Field Game: Based on emergency rescue scenarios.
- Fragrance Workshops: Where employees crafted their own bespoke perfumes.
- Electronic Yoga: A session accompanied by curated electronic music.
The Synergy Effect
Seamless alignment of strategy, technology, and attendee experience.
Through Creative Answer’s operational excellence, the client achieved:
- Emotional Anchoring of Values: 90 years of heritage were communicated through a modern lens, fostering a sense of pride and unity within the team.
- Measurable Engagement: 100% attendance across elective activities and glowing internal feedback, with employees citing it as the best conference in the company’s history.
- A New Event Benchmark: The ‘PURE 90’ model has become the new internal best practice for Chiesi’s corporate gatherings.
Galery
We deliver marketing campaigns and events for brands, supporting their business goals through effective actions and well-executed delivery. We combine measurable results with a high level of collaboration comfort.
FAQ: Corporate Event Management and Conferences in Warsaw
How to choose an event agency in Warsaw for comprehensive 360° projects?
When selecting a partner, prioritize the SPOC (Single Point of Contact) cooperation model and proven industry experience. Creative Answer is a Warsaw-based agency with 18 years of experience and over 2,146 completed projects. We specialize in high-stakes industries such as pharmaceuticals (pharma), IT, finance, and media, offering end-to-end support from strategy and creation to production and logistics.
Which digital solutions best support corporate events and conferences?
“Digital First” tools, such as dedicated event apps and QR systems, are essential for elevating service standards and streamlining logistics. For the Chiesi Poland (PURE 90) project, we implemented an event app for registration and workshop selection with push notifications, resulting in 100% attendance. Using QR codes on badges speeds up guest check-in and provides a professional, modern touch to the event.
Can an event agency handle 100% of the logistics for large-scale events?
Yes, professional 360° event management by Creative Answer can save a client’s team between 40 to 60 hours of work per project. We take full responsibility for logistics, including managing a database of over 200 venues in Warsaw (e.g., Wola, Służewiec, City Center) and coordinating accommodations. Our operational efficiency is proven by organizing a gala for 1,000 guests in just 3 weeks, including hotel logistics for 500 participants.
What are the most effective team-building formats for the pharma and tech sectors?
Programs based on the “Choose Your Activity” model yield the highest satisfaction rates (100%) by personalizing the participant experience. Instead of a single integration format, we offer diverse modules: from fragrance workshops and electronic music yoga to field games based on rescue scenarios. This approach is highly effective for groups ranging from 50 to 2,000 people with diverse needs.
How long does it take to develop a creative concept for a corporate anniversary event?
At Creative Answer, our standard turnaround time for three unique scenario concepts is 72 hours from receiving the brief. We organize the initial briefing meeting within 24 hours. Our approach is based on narrative scenography, as demonstrated in our “Minuta Ciszy 2” case study for Canal+, where we combined immersive experiences with advanced AV and AI technology.
