Days of Warsaw
A new dimension of trade fairs
In the era of new technology attendance at events trade fair housing significantly dropped. Associate get them from huge halls at outskirts cities, railroads at tickets i rigid service w suits. In Creative Answer not we wanted go the beaten paths, by which like shows experience not want walk persons seeking new apartments.
We approached so to topic uncommonly i we invited Varsovians There, where like at lecie live! Where? Read further!
Task of the agency
We faced a major challenge, to create a new, attractive formula for the fair for those looking for housing. Since the event was scheduled during the summer, we offered a
Housing Picnic, whose theme was Warsaw, and all the attractions referred to what Varsovians like to do most!
What was the picnic like?
What was the picnic like?
- breakfast market
- Artistic performances, among others. DJ WIKA, Czerniakowska Band
- sports activities among others. playing volleyball with Karol Kloss
- An exhibition on Warsaw – what it looked like, what it looks like and what it will look like in the future
- book zone – presenting titles related to Warsaw
- attractions for children and adults
- summer cinema – films about Warsaw
- walks in Warsaw
- bicycle service
- distribution of plant cuttings
Creative Answer was responsible for acquiring Business Partners for the event, building a communication strategy, planning offline and online media to promote the event, preparing a full visual identity, obtaining all approvals and permits from authorities, obtaining Content Patrons, handling PR, full organization and logistics of the event, these are the main, but not all, tasks we faced.
We deliver marketing campaigns and events for brands, supporting their business goals through effective actions and well-executed delivery. We combine measurable results with a high level of collaboration comfort.
