Inwałd Park
We promote entertainment
Inwałd Park is the largest children’s entertainment complex in southern Poland. It consists of 6 affiliated entities: Miniature Park, Dinolandia, Medieval Castle, Mini Zoo, John Paul II Garden, Lyson Hotel.
Task of the agency
Our task was to increase sales of tickets distributed online. To achieve the goal set before us, we planned an integrated online and offline campaign, which was very successful. We increased online ticket sales year-on-year with the same advertising budget.
168% increase in sales
Year to year! How did we do it? We ran an integrated campaign – BTL and performance marketing. We planned the media and created more than 500 different display creations – each creative was appropriately selected for precisely targeted groups.
Effective media activities
Our tasks also included a website analysis (UX), so that we could determine whether its design would support us in achieving the set goal. Thanks to media optimization and creative diversity, we achieved very high conversion. The joy of achieving the goal was double – both the kids and the client were happy 🙂
