Davines
Sustainable beauty
Davines is an Italian brand of professional hair care products whose philosophy is “sustainable beauty.” The brand follows this principle in both the products created from natural ingredients and the services offered at Davines Academy. We are proud to have been part of this beautiful project.
Task of the agency
The agency was tasked with building the brand’s social media image as an expert in professional hair care – both at home and in hair salons. The brand placed great emphasis on the eco-solutions used and measures to promote biodiversity. The communication created was intended to emphasize the company’s pro-environmental activities, the quality of the cosmetics produced and the promotion of hairdressing training.
Davines Story
We conducted communications on three profiles:
Davines brand fanpage – communication about. products and sustainable beauty philosophy;
Davines Academy fanpage – communication about. products, the hairdressing training offered and the sustainable beauty philosophy;
Davines’ general profile on Instagram – communication about. products, hairdressing inspiration and a philosophy of sustainable beauty.
Not just content
In addition, we conducted campaign activities to promote Davines Academy hairdressing training and workshops. We also organized collaborations with micro-influencers and held occasional contests for the brand’s fans.
